![]() ![]() According to a quick web search, wide-reach television ads cost hundreds of thousands (if not millions) of dollars, and it’s tough to determine whether they’ve even worked. That depends on the type of digital marketing, of course-but compared to traditional media, it’s a steal. ![]() Kicking off a new promotion? The ad can be up in minutes. Digital marketing allows you to move fast. There’s too much effort involved in planning, production, and distribution-not to mention the exorbitant cost-which also means it’s hard to pivot. Once you’ve committed to running a TV ad, dangnabbit, it’s gonna run. Not only that, but you can track what they do after they see your ad, all the way up to when they make a purchase. Did your sales go up? Was that because of the ad or something else? In digital marketing, you can measure how many people have seen your ad in real-time. When you run a newspaper ad, it’s tough to figure out whether anybody’s even seen it. Digital marketing is much more targeted, allowing you to customize your ads for people that meet certain criteria: age, gender, interests, and more. That makes it hard to tailor your messaging to address particular customer segments. Most traditional kinds of advertising (like radio or television ads) are one-to-many, which means you’re broadcasting the same ad to everybody. There are all kinds of benefits to digital marketing over traditional marketing methods: But that’s not a bad thing- it’s incredible. If you want your business to be successful today, it’s almost a given that you need to be doing some kind of digital marketing. So, yeah, Digital Revolution and all that. That’s a whole lot of digital cheddar to be made. It’s expected that 24% of all retail purchases will take place online by 2026.Ecommerce sales recently eclipsed $1 trillion globally-for the first time in history.In 2022, people around the world spent just over 400 minutes on the web every day.We don’t really think that statement is controversial, but if you don’t believe us, here are some wild facts: Why should you be doing digital marketing?īusiness has moved online. Although strategies and tactics will vary, almost every brand does some form of digital marketing. It’s one of the most foolproof ways-maybe even the only way, for some-to get new customers today. When you know what to look for, you can see digital marketing happening everywhere. Or maybe you wanna do some good ol’ fashioned content marketing and attract potential customers with educational resources. You could send an email to your customer list persuading them to try a new product or redeem an exclusive discount. (We can’t even count ’em all on two hands.) You might choose to advertise your business on Google and pay to show up at the top of search results for relevant keywords. There are all kinds of digital marketing. (Or, at the very least, to engage meaningfully with your business.) Still, you can think of it as encouraging people who interact with your digital content-ads, emails, social posts, ebooks, whatever-to become customers. It’s a pretty broad term without a universal definition. How do you create a digital marketing strategy?ĭigital marketing is what it sounds like: marketing that takes place online. ![]()
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